VidAngel has joined the family of companies that are innovating in the field of viewer choice. They have created a technology that does not require buying a new player or buying videos to have someone edit as a service. Instead they have created a solution for streamed media.
With the enormous growth of YouTube and Netflix people have shown they are willing and anxious to consume new release movies online. This reflects the demand of viewers to watch movies when they want and how they want. It is about choice.
VidAngel has created a new player functionality that allows users to create and modify a playlist of content in a movie that theuser wants to “mute” or “remove.” The user can then rent the movie through Google’s licensing agreement and can watch the edited version of the movie.
This is an exciting innovation that will make a significant impact in the viewer choice field.